The Inbound Sales Academy is the leading provider of inbound sales training. Our training programs are delivered to corporate sales teams and individual sales people throughout the U.S. via in-person and virtual training programs and materials, propelling companies to become leaders in their industry and generate greater profits by improving the close rate on their inbound leads.
With 86% of B2B and B2C marketers using inbound marketing to drive leads and ultimately increase revenue, it’s clear that inbound marketing is now the top strategy used by companies to market their products and services.
But with only 38% calling their inbound marketing efforts effective, it’s also clear that there are some problems that need to be addressed in order to drive ROI and realize the full potential of an inbound strategy.
For many years, the promise of inbound was that it would drive increased visitor traffic to a company’s website and help convert that traffic into leads for the business.
Done well, inbound marketing is very effective in accomplishing these objectives and in fact, research proves that inbound marketing delivers 54% more leads than outbound marketing.
The problem is that inbound marketers have assumed that leads generated through inbound marketing can simply be handed off to sales and closing them should be a slam dunk.
Just as the internet has changed the way that people buy and therefore the way companies market, it has also changed the way companies must sell.
The problem is that sales teams have not made this shift and until now, there has been no defined process or training program through which to do this. Through ISA’s inbound sales training curriculum and our complementary suite of inbound sales consulting services, companies can shorten the sales cycle and grow their revenues. That’s what it’s all about, right?
For companies seeking to generate greater revenue, the Inbound Sales Academy will provide the first and only inbound sales training program that improves the ability of marketing and sales teams to attract and close leads, resulting in increased sales and profit for the business.