The internet has forever changed the way people buy and the pace of this change is moving at lightning speed.
Today, more than 80% of buying decisions begin online and purchasers review more than ten sources of online data before making a purchase.
The average person gets 70% of the way through their buying process before they are willing to speak to or meet with a salesperson.
During this time, they are learning as much as they can about the product or service by reading blogs and articles, watching videos, listening to podcasts, reading reviews, and using social media to ask their friends, families and co-workers for advice, opinions, and recommendations.
Nine out of ten companies in the United States have changed their marketing to get found by people who are online researching things they want to buy. They do this by creating online content that helps people find answers to their questions and make the right buying decisions. This is called inbound marketing and the ultimate outcome is to produce sales qualified leads more quickly and at a lower cost.